COAL

Strategy-first branding & marketing studio

Brand strategy that gets implemented.

We help businesses and creators build clear positioning, develop content that compounds, and implement systems teams can execute.

preet@coalstudios.co  ·  www.coalstudios.co
www.coalstudios.copreet@coalstudios.co
8–10x
ROAS, Masic Beauty
60%
Revenue growth in 60 days, Wake Up Juice
20+
Global brand campaigns, Tasheen
5+
Years building brands

Our philosophy

Great marketing starts with clarity, not content.

What we believe

Most businesses don't have a content problem. They have a clarity problem. When your brand doesn't know what it stands for, no amount of posting will fix it.

How we work

We work with a limited number of brands at a time — because depth is how we get results. You're not one of fifty clients. You're one of five.

Who we are

A strategy-first creative studio founded by Preet Dhir, with 5+ years building brands across beauty, fitness, lifestyle, F&B and wellness.

www.coalstudios.copreet@coalstudios.co

What we do

Three things, done exceptionally.

01

Brand strategy & identity

Positioning, naming, messaging, visual identity, and brand systems. The foundation everything else stands on.

02

Content strategy

Strategy that drives behaviour, not just engagement. Content that feels like a natural extension of who you are — and actually converts.

03

Creative direction

Visual direction, art direction, campaign concepting. Every touchpoint looks and feels intentional.

Niches we specialise in
FitnessLifestyleSkincareFMCG
www.coalstudios.copreet@coalstudios.co
The Space Fitness
FITNESS / WELLNESS
The Space Fitness

One of Coal's first clients, still with us two years later. We built their brand identity and positioning from the ground up, then stayed to run the marketing that brings it to life — working directly with the founders and training their execution team along the way.

Brand identityPositioningContent strategyUGCBrand partnerships
2 Yrs
Longest-running client relationship
7K → 11.4K
Followers grown under Coal
Full
Batches consistently full, 2 years running
www.coalstudios.copreet@coalstudios.co
Masic Beauty
BEAUTY / D2C
Masic Beauty

A creator-led beauty brand with strong product appeal but no unified visual language. We rebuilt their identity, repositioned them in the accessible luxury space, and ran content and growth strategy end-to-end.

Strategic repositioningBrand identityContent strategyPerformance marketing
41%
Revenue growth in 6 months
37%
Social engagement increase
1.6M
Views on a single campaign
www.coalstudios.copreet@coalstudios.co
Wake Up Juice
F&B / D2C
Wake Up Juice

A lifestyle beverage brand wanting to move beyond coffee-as-hustle. We built their content system, grew their community, and optimised their e-commerce and performance marketing.

Visual identity directionContent strategyE-commerce optimisationCommunity building
60%
Revenue growth in 60 days
3x
Instagram reach increase
595K
Monthly views (was 77K)
www.coalstudios.copreet@coalstudios.co
Tasheen
CREATOR / PERSONAL BRAND
Tasheen

Content creation and campaign execution for a fashion and lifestyle creator across 20+ global brands — Dior, Louis Vuitton, Bulgari, Charlotte Tilbury, Meta, Shiseido, and Dyson.

BrandingContent creationCampaign executionCreative direction
20+
Global brand campaigns
1.1M
Views on a single reel
www.coalstudios.copreet@coalstudios.co

More work

Brands we've built alongside the above.

Athlos
FITNESS
Athlos
Full brand build from zero: naming, identity, website, and positioning.
Mindloom Therapy
WELLNESS
Mindloom Therapy
Brand identity and naming for a therapy practice, built around warmth and trust.
R&B Studios
CREATIVE
R&B Studios
Identity refresh for a premium recording studio.
Soul Safar
EXPERIENCE
Soul Safar
Brand experience and storytelling framework for an experience-led travel brand.
www.coalstudios.copreet@coalstudios.co

How we work

Strategy first. Always.

01

Clarity audit

We start by understanding your business, market, and audience. Not surface-level. Deep.

02

Strategy build

Positioning, messaging, brand voice — before a single visual or piece of content is made.

03

Creative execution

Identity, content, or campaigns built to match the strategy, not override it.

04

Growth & refinement

Ongoing strategy, iteration, and performance review. We stay close so we keep improving.

This is for you if

You've built something good but it's not growing the way it should

Your brand feels inconsistent or unclear across touchpoints

You're creating content but it's not translating into sales

You have a team executing but they lack strategic direction

You want someone who's done this before — not learning on your brand

You're ready to invest in strategy, not just spend on content

www.coalstudios.copreet@coalstudios.co
COAL

Brand strategy
that gets implemented.

Brand strategy  ·  Content strategy  ·  Creative direction
We work with a limited number of brands at a time.

Website
www.coalstudios.co
Email
preet@coalstudios.co
Instagram
@coalbypreetdhir
LinkedIn
linkedin.com/in/preetdhir

+91 91110 81117

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